Sony Interactive Entertainment
PlayStation Store
An all-new purchase and download experience on console
Store home with slideout navigation
Specific challenges and opportunities:
Rebuilding the entire creative asset library with high fidelity images and videos
Creating a modular design system to accommodate global business units' needs based on customer data
Designing a flexible system to accommodate legacy/expired titles with little metadata
Creating a common checkout flow across platforms which was also available on third party stores selling PlayStation DLC
Creating a localization framework to accommodate multiple languages, currencies and business laws
Modernizing the PlayStation brand
Over a hundred layouts were created with a 'mosaic' tile system
Branded carousel
Content grid created on metadata values
Branded content grid
Product detail page
The new store was designed and released in just over 9 months, and was met with an overwhelmingly positive response, increasing downloadable game revenue by 350% and PS Plus subscriptions by 115% in its inaugural year.
- Engadget