About
Over the course of my career, I've been fortunate to work across many industries, starting off as a 3D artist for Electronic Arts, then freelancing as a web designer and illustrator for small businesses which led to my first agency role at Organic creating marketing campaigns for clients including Sony Pictures, Warner Brothers, Bank of America, Mitsubishi Motors, and Kimberley Clarke.
As campaigns got increasingly interactive, my interest turned toward making the products themselves which drew me to Sony and later Playstation where I led a design initiative to create cross-platform design system across their product portfolio, including a complete redesign of the PlayStation Store which served as a baseline design system for the console's core interface.
Since then, I've refactored complex systems into simple, comprehensive products to increase user growth and streamline product development for small business and enterprise companies, including for a Bay Area cybersecurity startup and an international education content publisher.
I hold a business degree from the University of Alberta in Edmonton, Alberta, Canada—where I also played volleyball on their varsity men's team—and a Communication Design degree from the Emily Carr University of Art + Design in Vancouver, BC, Canada.
I currently live in Oakland, California and enjoy drawing, hiking, riding my motorcycle, and occasionally DJing.
